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Poppycopy hosts Oct 08 ‘Fundamentals of Copywriting workshop’ @FOWA

Posted on the 19 August, 2008 at 8:57 am Written by Relly in Events

So, the lovely people at Carsonified have asked me to host a workshop for them at their Future of Web Apps conference, on October 8th this year. Here’s the blurb:

Relly Annett-Baker has spent nearly a decade at the coalface of content creation. This workshop draws on her experience to explore the fundamentals of copywriting for the web, why it should be your first consideration for both sites and apps, a DIY guide to copy, when to get a professional in and the most common mistakes rookie writers make.

What you’ll learn

  • Write copy that grabs people’s attention
  • Communicate concisely through headline copy
  • Place copy strategically on the page to get the best results
  • Avoid common copy-writing mistakes
  • Maximise the effectiveness of your copy
  • Write valuable and interesting strap-lines
  • Use the correct tone for your audience

And here’s where you book. Hope to see some of you lovely people there :)

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