About
Cheryl Annett-Baker lives in Brighton with her husband, Paul Annett, and their one-year-old son. As a result she thrives on the sea air and can be guaranteed to stand on Lego at least once a day. As well as being a copywriter, she is employed as live-in domestic staff by two cats who often supervise her typing and make editorial suggestions such as ‘I think it’s dinner time’.
Having honed her writing skills in the broadcast free-for-all that is student radio, she then went on to work at GCap media plc (previously GWR radio group) writing competitions and links for four national stations. After a couple of gins she might now even admit to being responsible for unleashing some of the worst music in chart history on an unsupecting radio public.
After leaving GWR, she joined her husband in Brighton, set up a web design company, wrote a lot of web copy and occasionally emails saying ‘you haven’t paid yet!’. In 2006 she had a baby boy and spent a a few months unable to string coherent sentences together. Thankfully, in 2007, the gift of sleep and, thus, the gift of copy writing returned. Poppy Copy was born. It is yet to keep her awake at night.
So, enough about her. Let’s talk about you. Email copy@poppycopy.co.uk and let us know if your copy woes are keeping you awake at night.